Peter Melby and Jesse Armstrong founded Denver-based Greystone Technology in 2001 with a simple mission – to provide “The Most Effective IT. Period.” Over the course of 20 years, the team has grown 40% year-over-year, attributed to referral networking, a well-established culture, and a differentiated people-centric service model. To continue growing and redefining the industry, Peter and Jesse wanted to do something bigger with Greystone. Enter the flurry of options for consideration.
“We could have bought another company in Denver, we could have solid to a private equity group and become a platform, or we could have sold Greystone and moved on. None of these options fit into our vision of what this industry still needs and what we wanted to do. We’re thinking bigger and we’re not done yet”, explains Peter.
New Charter’s initiative of building a caliber of business that the IT industry hasn’t yet seen resonated with Peter and Jesse because that’s what they’ve been doing from day one. What made New Charter the right choice for Greystone was this alignment and the partner companies onboard who share the same passion and drive. It’s more than just the uniqueness of New Charter that intrigued Jesse, it was the well-respected reputation of the people involved that made him excited and confident that this was the right move.
“Being able to see companies I respected go through this process and be more excited afterward than beforehand is huge. We’re not afraid to think big and we’re not afraid to act big. We haven’t lost the understanding of what makes these companies thrive and it is their relationships. It’s an understanding that financial success follows our ability to continue to build relationships even as we scale organizations.”